Danny Chaplin, Founder & Managing Director
“Not everyone needs a big agency. Some just need the right publicist.”
Danny Chaplin is one of Singapore’s most experienced independent PR consultants, with over 30 years of senior-level communications expertise across Asia-Pacific. Known for his media instincts, editorial clarity, and strategic precision, he has earned a reputation for delivering high-impact results for discerning clients.
Educated in the UK at Bancroft’s School and the University of York, Danny began his career as a tourism journalist in Malaysia before joining Edelman, where he worked on the landmark Visit ASEAN Year 1992 campaign. He went on to hold senior leadership roles in Singapore at Edelman, FleishmanHillard, and Ruder Finn, overseeing major regional accounts such as BMW Asia, Rover Group & Land Rover, Samsung Asia and Hitachi Asia, and leading high-stakes defence and aerospace campaigns, including the Asia-Pacific launch of Lockheed Martin’s F-35 Joint Strike Fighter.
In 2000, he founded Chaplin Public Relations as a boutique consultancy focused on corporate visibility, brand storytelling, and media relations. Since then, he has advised clients across a wide range of sectors—including luxury, marine, technology, travel, and B2B industries—with a special focus on earned media and vertical trade outreach.
His portfolio includes global brands and challenger startups alike, with recent work for companies such as Capillary Technologies (India), Canvas8 (UK), LionsBot, Maison 21G, Success Resources, and Storefriendly. Danny’s multicultural background and deep familiarity with Asian media ecosystems make him especially effective at crafting strategies that resonate across borders.
Outside of PR, Danny is a published historian and author of five books on European and Asian history. A passionate genealogist, he is a direct descendant of King Edward I 'Longshanks' of England and numerous royal houses of medieval Europe.
Today, Danny continues to lead Chaplin PR as a hands-on strategist, offering bespoke, results-driven communications counsel to clients who value substance, clarity, and consistency.