Grace Zhou, Director

“The Singapore PR industry's smooth operator.”

Grace Zhou is an experienced communications professional with a cross-border career spanning China, Southeast Asia, and the United States. A graduate of Beijing Foreign Studies University, she also holds an MBA from the University of Louisville. Her early career included running her own advertising and marketing agency in China before relocating to Singapore, where she is now a citizen.

With a strong foundation in corporate communications—including roles with American multinationals—Grace has spent more than two decades managing high-profile publicity campaigns across the region. She began working with Danny Chaplin on major accounts such as the Malaysian Formula One Grand Prix, ONE°15 Marina Club, Qatar Airways, and Simpson Marine.

In 2006, she founded Raffles Public Relations, a boutique consultancy that has advised clients including Deutsche Börse, STOXX, Eurex, Success Resources, Sinopec, Lee Kum Kee, and the Chinese International School in Singapore. Today, her agency collaborates closely with Chaplin Public Relations to deliver tailored PR counsel to a shared portfolio of international and regional clients.

Grace is known for her sharp execution, deep media networks, and talent for building trusted client relationships. A member of the Singapore Press Club, she remains actively engaged in business thought leadership and industry best practices.